At the same time, Apple had recently lured marketing whiz John Sculley away from Pepsi to be the firm’s new chief executive. In short, Jobs and his team were creating an “insanely great” personal computer that was intuitive and easy to use-one he hoped would shake-up the PC market. Clickable pictures called “icons.” Cut-copy-paste editing. A handheld input device called a “mouse.” A graphical user interface with overlapping “windows” and menus. And while the first personal computers of the early 1980s were smaller and less intimidating, they still featured black screens with green text-based commands.ĭrawing inspiration from the pioneering Xerox Alto and improving on the underperforming Apple Lisa, Jobs and the Apple team built the Apple Macintosh with several revolutionary new features we now take for granted. Remember that in 1983, most businesses and governments still employed large, expensive, and technically intimidating mainframes. Meanwhile, Apple, led by Steve Jobs, was busy developing its new Macintosh computer. Apple was selling its Apple II like hotcakes but was facing increasing competition from IBM’s PC and “clones” made by Compaq and Commodore. In 1983, the personal computing market was up for grabs. Who could forget Steelers Hall of Famer “Mean” Joe Greene selling Coca-Cola (1979) or the Budweiser guys coining “Wassuuuup?!?” (2000) as everyone’s new favorite catchphrase? However, Apple’s “1984” ad during Super Bowl XVIII is arguably the most famous Super Bowl commercial of all time.
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With so many eyeballs tuned in, advertisers bring out some of their best work and casual fans tune in for the groundbreaking TV commercials as much as for the game.
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In 2013, Super Bowl XLVII was the third most watched telecast of all time, with an average viewership of 108.7 million people. The Super Bowl is a cultural event that attracts the attention of more than just football fans.